Free website audit

Website Scorecard

Check whether your site is clear, trustworthy, search-ready, mobile-friendly, and built to turn attention into real inquiries.

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Score your site

Answer what you know.

This is meant to be useful even if you are not technical. Unsure is a valid answer and usually points to the first thing to verify.

Website URLBusiness type

Primary website goal

More callsQuote requestsBooked consultsTrust and proof

Can a new visitor understand the offer in five seconds?

YesPartlyNoUnsure

Is the next step obvious on key pages?

YesPartlyNoUnsure

What trust signals are visible?

Reviews or testimonialsRecent project examplesTeam or owner photosCertifications, awards, or licenses

Which SEO foundations are in place?

Unique page titles and descriptionsService pages for important offersLocal or service-area pagesSearch Console is connectedSitemap and clean indexable URLs

Does the site feel fast and clean on a real phone?

YesPartlyNoUnsure

What makes the lead path reliable?

Phone number is easy to findContact form was tested recentlyBooking, quote, or consultation path is clearFollow-up happens in the same business day

What is checked after launch?

Analytics are reviewed monthlyForms and tracking are tested monthlyPricing, services, and proof are currentSpeed and broken links are checked quarterly

Biggest concern

Your score

21/100

Needs a stronger foundation

Clarity26

Trust18

SEO foundation16

Mobile speed30

Lead path18

Maintenance18

Best next steps

SEO foundation: Give every important service its own indexable page with a clear title, helpful copy, internal links, and Search Console coverage.
Trust: Add visible reviews, real project examples, photos, credentials, or recent outcomes near the points where visitors make decisions.
Lead path: Make phone, form, quote, and booking paths obvious, then test them like a customer before sending traffic to the site.

Read the website checklist

How to use the score

A lower score is not a verdict. It is a prioritization tool.

For SEO

Use the SEO and clarity sections to decide which pages need better titles, service copy, internal links, and proof.

For leads

Use the lead path score to test whether a visitor can call, book, ask for a quote, or send a form without friction.

For upkeep

Use the maintenance score to keep forms, tracking, proof, pricing, content, and performance from quietly drifting.

Want a human review?

Send the score and the site.

If the scorecard surfaces a few gaps, send us the URL and what you want the website to do. We'll help turn it into a practical improvement plan.

Inversify Media — We Build Your Entire Digital Business Inversify Media is a nationwide U.S. company that builds the full digital backbone for businesses across the United States. Bring an idea for a new company or an improvement to your existing one, and we build everything it needs to launch, run, and grow — websites, apps, custom software, AI, automation, cyber security, and marketing — connected as one system. What we build

Done-for-you business builds (platform, automations, strategy, website, marketing)

Custom websites for business, real estate, and government

Web and mobile apps

Custom software, SaaS products, and CRM platforms

AI systems and business automation

Cyber security

Digital marketing

Media creation

Contact: inversifymedia@gmail.com

Website Scorecard

Answer what you know.

A lower score is not a verdict. It is a prioritization tool.

For SEO

For leads

For upkeep

Send the score and the site.

Website, software, or full system

We'll help shape the scope

Reply within one business day